Positioning fast moving luxury goods in a discount environment : how cue effects explain South African whisky prices
David Priilaid (School of Management Studies, University of Cape Town, Cape Town, South Africa)
| Year of publication: |
2016
|
|---|---|
| Authors: | Priilaid, David |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 28.2016, 1, p. 22-42
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| Subject: | Marketing | Marketing strategy | Packaging | Regression | Analytical economic model | Marketingmanagement | Marketing management | Luxusgüter | Luxury goods | Südafrika | South Africa | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-05-2015-0016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011562727