Positioning fast moving luxury goods in a discount environment : how cue effects explain South African whisky prices
Year of publication: |
2016
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Authors: | Priilaid, David |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 28.2016, 1, p. 22-42
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Subject: | Marketing | Marketing strategy | Packaging | Regression | Analytical economic model | Marketingmanagement | Marketing management | Luxusgüter | Luxury goods | Südafrika | South Africa | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
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