Pricing as a marketing mix element : investigating its effect on market share for supermarkets in the Ngaka Modiri Molema district of the North West province of South Africa
Ateba Benedict Belobo; Hein Johannes Prinsloo
Year of publication: |
2014
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Authors: | Belobo, Ateba Benedict ; Prinsloo, Hein Johannes |
Published in: |
International journal of business and economics research : IJBER. - [New York, NY] : Science Publishing Group, ISSN 2328-7543, ZDB-ID 2758923-7. - Vol. 3.2014, 6, p. 196-210
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Subject: | Marketing Mix | Pricing | Market Share | Fast Consumer Goods | Retailing | Marketingmanagement | Marketing management | Marktanteil | Market share | Preismanagement | Pricing strategy | Lebensmitteleinzelhandel | Food retailing | Südafrika | South Africa | Konsumentenverhalten | Consumer behaviour |
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