Unique challenges of segmentation and differentiation for higher education
Year of publication: |
2023
|
---|---|
Authors: | Story, John |
Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 33.2023, 1, p. 20-39
|
Subject: | differentiation | higher education marketing | segmentation | University marketing | Hochschule | Higher education institution | Marktsegmentierung | Market segmentation | Studium | University education | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management | Produktdifferenzierung | Product differentiation |
-
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra, (2013)
-
Goodrich, Kendall, (2020)
-
Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam, (2017)
- More ...
-
Ethical brand management : customer relationships and ethical duties
Story, John, (2010)
-
A three-stage model of consumer relationship investment
Hess, Jeff, (2011)
-
Brands we love to hate : differences in perceived versus observed driver behaviors
Story, John, (2020)
- More ...