Positioning in the mind versus brand extension : the revision of Ries and Trout
Henrik Uggla
| Year of publication: |
2015
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|---|---|
| Authors: | Uggla, Henrik |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 12.2015, 1, p. 35-44
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011300984