Portfolio strategy for luxury partner brands : strategic guidelines
Year of publication: |
2012
|
---|---|
Authors: | Uggla, Henrik ; Lashgari, Maryam |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 9.2012, 2, p. 18-28
|
Subject: | Luxusgüter | Luxury goods | Portfolio-Management | Portfolio selection | Markenführung | Brand management |
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