Positioning predictive analytics for customer retention
Year of publication: |
2015
|
---|---|
Authors: | O'Flaherty, Brian ; Heavin, Ciara |
Published in: |
Journal of decision systems. - Abingdon : Taylor & Francis, ISSN 1246-0125, ZDB-ID 2093544-4. - Vol. 24.2015, 1, p. 3-18
|
Subject: | protective analytics | decision support | predictive decision support system (PDSS) | design science | design evaluation | knowledge management | work practice evolution | Wissensmanagement | Knowledge management | Management-Informationssystem | Management information system | Prognoseverfahren | Forecasting model |
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