Positioning Southwest Airlines through employee branding
| Year of publication: |
2005
|
|---|---|
| Authors: | Miles, Sandra Jeanquart ; Mangold, W. Glynn |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 48.2005, 6, p. 535-545
|
| Publisher: |
Elsevier |