Positioning strategies for B2B service markets
Year of publication: |
2022
|
---|---|
Authors: | Agyei, Paul Mensah ; Manu, Franklyn A. ; Coffie, Stanley |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 106.2022, p. 405-419
|
Subject: | B2B markets | Emerging markets | Positioning strategies | Services | B-to-B-Marketing | Business-to-business marketing | Schwellenländer | Emerging economies | Lieferantenmanagement | Supplier relationship management | Dienstleistungsmarketing | Services marketing | Marketingmanagement | Marketing management |
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