Positioning strategies for social cause organizations : a multivariate analysis of dimensions and ideals
Year of publication: |
2011
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Authors: | Sciulli, Lisa M. ; Bebko, Charlene |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 23.2011, 2, p. 99-133
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Subject: | Cause-Related Marketing | Cause-related marketing | Marketingmanagement | Marketing management | Fundraising | Wahrnehmung | Perception | Unternehmenskultur | Corporate culture | Nonprofit-Organisation | Nonprofit organization |
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