Positioning strategies of cultural institutions : a renewal of the offer in the face of shifting consumer trends
Mathilde Pulh; Séverine Marteaux; Rémi Mencarelli
| Year of publication: |
2008
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| Authors: | Pulh, Mathilde ; Marteaux ; Mencarelli, Rémi |
| Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 21055956. - Vol. 10.2008, 3, p. 4-20
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009894177