Positive and negative switching barriers : promoting hotel customer citizenship behaviour through brand attachment
Year of publication: |
2022
|
---|---|
Authors: | Lee, Chang-Hun ; Kim, Hye-Rhim |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 34.2022, 11, p. 4288-4311
|
Subject: | Brand attachment | Customer citizenship behaviour | Hotel marketing | Switching barriers | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Arbeitsverhalten | Work behaviour |
-
Tung, Vincent Wing Sun, (2017)
-
Zoghbi-Manrique-de-Lara, Pablo, (2017)
-
Whalen, Elizabeth A., (2024)
- More ...
-
Lee, Chang-Hun, (2018)
-
Overtourism in Jeju Island : the influencing factors and mediating role of quality of life
Kim, Mincheol, (2020)
-
Investigating the fair treatment of suppliers and its trust fostering role and performance benefits
Son, Byung-Gak, (2019)
- More ...