Positive and negative word of mouth (WOM) are not necessarily opposites : a reappraisal using the dual factor theory
Manish Talwar, Shalini Talwar, Puneet Kaur, A.K.M. Najmul Islam, Amandeep Dhir
| Year of publication: |
2021
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|---|---|
| Authors: | Talwar, Manish ; Talwar, Shalini ; Kaur, Puneet ; Najmul Islam, A. K. M. ; Dhir, Amandeep |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-12
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| Subject: | Dual factor theory | Mobile payments | Two-factor theory | WOM valence | Virales Marketing | Viral marketing | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Elektronisches Zahlungsmittel | Electronic payment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102396 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012666045