Positive gender congruency effects on shopper responses : field evidence from a gender egalitarian culture
Year of publication: |
2021
|
---|---|
Authors: | Otterbring, Tobias ; Bhatnagar, Roopali ; Samuelsson, Peter ; Borau, Sylvie |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-8
|
Subject: | Congruency | Employee evaluations | Femininity | Gender | Gender equality | Gendered marketing | Masculinity | Processing fluency | Stereotypes | Word-of-mouth | Geschlecht | Konsumentenverhalten | Consumer behaviour | Gleichberechtigung | Geschlechterdiskriminierung | Gender discrimination | Geschlechterforschung | Gender studies | Weibliche Arbeitskräfte | Women workers |
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