Attribution analysis of luxury brands : an investigation into consumer-brand congruence through conspicuous consumption
Year of publication: |
2020
|
---|---|
Authors: | Jacob, Isaac ; Khanna, Monica ; Rai, Krupa A. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 597-607
|
Subject: | Brand-image dimension | Conspicuous consumption | Consumer-brand attribute | Consumer-brand congruence | Luxury brands | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenimage | Brand image | Nachfrageinterdependenz | Interdependent preferences | Markenführung | Brand management |
-
Hewage, Ganga S. Urumutta, (2021)
-
Zhechev, Vladimir, (2024)
-
Personal interest branding : source of price premium
Suchomelova, Aneta, (2017)
- More ...
-
Wagner, Udo, (2021)
-
Khanna, Monica, (2019)
-
Khanna, Monica, (2024)
- More ...