Possessive Brand Names in Brand Preferences and Choice : The Role of Inferred Control
Year of publication: |
2022
|
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Authors: | Khamitov, Mansur ; Puzakova, Marina |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image |
Extent: | 1 Online-Ressource (43 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of the Academy of Marketing Science Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 16, 2022 erstellt |
Classification: | M13 - Entrepreneurship ; M3 - Marketing and Advertising ; M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising ; M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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