Post-COVID-19 consumers' cautious and virtuous mindsets : new marketing opportunities for positive social change
Year of publication: |
2022
|
---|---|
Authors: | Mittal, Banwari ; Woodside, Arch G. |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 42.2022, 4, p. 533-553
|
Subject: | altruism | community building | consumer well-being | COVID-19 | terror management theory | Konsumentenverhalten | Consumer behaviour | Coronavirus | Altruismus | Altruism | Sozialer Wandel | Social change |
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