Saving local restaurants : the impact of altruism, self-enhancement, and affiliation on restaurant customers' EWOM behavior
Year of publication: |
2024
|
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Authors: | Hanks, Lydia ; Line, Nathaniel D. ; Dogru, Tarik ; Lu, Lu |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 48.2024, 2, p. 301-326
|
Subject: | altruism | COVID-19 | EWOM | restaurant | self-enhancement | social media | Social Web | Social web | Altruismus | Altruism | Virales Marketing | Viral marketing | Gastronomie | Restaurant industry | Coronavirus | Konsumentenverhalten | Consumer behaviour |
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