Post-stay email marketing implications for the hotel industry : role of email features, attitude, revisit intention and leisure involvement level
Year of publication: |
2019
|
---|---|
Authors: | Yang, Kiseol ; Min, Ji Hye ; Garza-Baker, Krishna |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 25.2019, 4, p. 405-417
|
Subject: | Customer retention | customer segmentation | email marketing | hospitality marketing | leisure involvement level | Hotellerie | Hotel industry | E-Mail | E-mail | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Freizeitwirtschaft | Leisure industries | Freizeit | Leisure | Marketingmanagement | Marketing management |
-
An empirical investigation of the impact of communication timing on customer equity
Drèze, Xavier, (2008)
-
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou, (2024)
-
Personalisation (in)effectiveness in email marketing
Nobile, Tekila Harley, (2023)
- More ...
-
Improving casino performance through enhanced loyalty programs
Min, Ji Hye, (2016)
-
Spillover impact of non-gaming amenities on gaming volumes
Min, Ji Hye, (2019)
-
Yang, Kiseol, (2020)
- More ...