An empirical investigation of the impact of communication timing on customer equity
Xavier Drèze and André Bonfrer
| Year of publication: |
2008
|
|---|---|
| Authors: | Drèze, Xavier ; Bonfrer, Andre |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 22.2008, 1, p. 36-50
|
| Subject: | Kundenwert | Customer value | Online-Marketing | Internet marketing | E-Mail | E-mail | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Freizeitwirtschaft | Leisure industries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003736334