Posting from beyond the grave : an autopsy of consumer attitudes toward promotional communication in a posthumous context
Year of publication: |
December 2017
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Authors: | Boeuf, Benjamin ; Darveau, Jessica |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 4, p. 892-900
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Subject: | Communication | Social networking sites | Celebrity attachment | Death salience | Sacredness | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Kommunikation |
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