Don't disturb the dead: customers' attitude toward promotional messages on post-mortem Facebook pages
Year of publication: |
[2017]
|
---|---|
Authors: | Boeuf, Benjamin ; Darveau, Jessica |
Published in: |
Challenges in an age of dis-engagement. - Wiesbaden, Germany : Springer Gabler, ISBN 3-658-18730-1. - 2017, p. 71-83
|
Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
-
Natarajan, Thamaraiselvan, (2014)
-
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan, (2015)
-
The influence of social media advertising on consumer behaviour
Al Akayleh, Fayq, (2021)
- More ...
-
An ethical perspective on necro-advertising : the moderating effect of brand equity
Boeuf, Benjamin, (2019)
-
Boeuf, Benjamin, (2017)
-
Darveau, Jessica, (2021)
- More ...