Potential growth areas for implicit theories research
S. Christian Wheeler, Akhtar Omair
| Year of publication: |
January 2016
|
|---|---|
| Authors: | Wheeler, S. Christian ; Omair, Akhtar |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 26.2016, 1, p. 137-141
|
| Subject: | Advocacy | Branding | Customer loyalty | Implicit theories research | Markenführung | Brand management | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jcps.2015.06.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011479168