Potenziale und Grenzen des Brand Stretching
von Matthias Wilken
| Year of publication: |
2006
|
|---|---|
| Authors: | Wilken, Matthias |
| Publisher: |
Köln : Fördergesellsch. Prod.-Marketing |
| Subject: | Markenführung | Brand management | Produktmanagement | Product management | Markenimage | Brand image | Spillover-Effekt | Spillover effect | Theorie | Theory | Markentransfer | Brand extension | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 303 S. graph. Darst. 21 cm |
|---|---|
| Series: | Beiträge zum Produkt-Marketing. - Köln : Förderges. Produkt-Marketing, ISSN 0175-3568, ZDB-ID 194355-8. - Vol. 38 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Thesis: | Zugl.: Köln, Univ., Diss., 2005 |
| ISBN: | 978-3-922292-54-8 ; 3-922292-54-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003288099