Poverty as we never knew it : THE source of vulnerability for most of humankind
Year of publication: |
March 2016
|
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Authors: | Hill, Ronald Paul |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 3/4, p. 365-370
|
Subject: | Impoverished consumers | vulnerability | restricted marketplaces | base-of-the-pyramid | Armut | Poverty | Konsumentenverhalten | Consumer behaviour |
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