Power and need-for-justification : asymmetrical effects on senders and receivers in marketing communications
Year of publication: |
2023
|
---|---|
Authors: | Fan, Linying ; Rucker, Derek D. ; Jiang, Yuwei |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2023, 2, p. 236-254
|
Subject: | power | asymmetrical relationships | need-for-justification | marketing communications |
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