Room for opportunity : resource scarcity increases attractiveness of range marketing offers
Year of publication: |
2019
|
---|---|
Authors: | Fan, Linying ; Li, Xueni ; Jiang, Yuwei |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 46.2019, 1, p. 82-98
|
Subject: | resource scarcity | promotion orientation | range marketing offers | reference point |
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