Power and value appropriation in the direct‐marketing publishing supply chain
Year of publication: |
1999
|
---|---|
Authors: | Watson, Glyn |
Published in: |
Supply Chain Management: An International Journal. - MCB UP Ltd, ISSN 1758-6852, ZDB-ID 2028208-4. - Vol. 4.1999, 4, p. 192-198
|
Publisher: |
MCB UP Ltd |
Subject: | Supply chain | Publishing industry | Business strategy | Direct marketing |
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