Extent:
399 S.
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Biografie ; Biography ; Firmeninformation ; Company information
Language: English
Notes:
Includes bibliographical references and index
The outsider's perspective -- End run to the decision maker -- Forging relationships -- The gold standard of quality -- Revolutionizing retail -- Marketplace insights -- Managing the brand -- Tough calls -- Controlled controversy.
ISBN: 978-0-9818336-7-5
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10010191469