Power in a channel of distribution : sources and consequences
Year of publication: |
1974
|
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Authors: | Hunt, Shelby D. ; Nevin, John R. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 11.1974, 2, p. 186-193
|
Subject: | Absatzweg | Absatz Franchising |
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