Power of industrial brands : effective route to competitive advantage
Paul N. Hague and Peter Jackson
| Year of publication: |
1994
|
|---|---|
| Authors: | Hague, Paul ; Jackson, Peter |
| Publisher: |
London [u.a.] : McGraw-Hill |
| Subject: | Industrie | Marketing | Marke |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 178 S. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-07-707839-X |
| Source: |
Persistent link: https://www.econbiz.de/10004197491