Powerlines : words that sell brands, grip fans, and sometimes change history
Steve Cone
| Year of publication: |
2008 ; 1. ed.
|
|---|---|
| Authors: | Cone, Steve |
| Publisher: |
Princeton, N.J. : Bloomberg |
| Subject: | Marketing | Werbung | Slogan | Akustische Markenführung | Slogans | Branding (Marketing) |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 251 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-57660-304-0 ; 978-1-57660-304-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004908433