Branding your business : promoting your business, attracting customers and standing out in the market place
James Hammond
| Year of publication: |
2008
|
|---|---|
| Authors: | Hammond, James |
| Publisher: |
London : Kogan Page |
| Subject: | Unternehmen | Marketingmanagement | Werbung | Verbraucherverhalten | Kundenbindung | Kommunikation | Branding (Marketing) | Management | Consumer behavior | Brand name products | Psychological aspects | Senses and sensation | Communication in marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 255 S. : Ill. 24cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references (p. [247]-249) and index. - At head of title: The Sunday times. - Formerly CIP |
| ISBN: | 978-0-7494-5073-1 ; 0-7494-5073-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004927350