Präferenzkonstruktion: wie Kunden Präferenzen bilden und Kaufentscheidungen fällen
Year of publication: |
2007
|
---|---|
Authors: | Heitmann, Mark ; Lippuner, Manuela |
Published in: |
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle. - Wiesbaden : Gabler, ISBN 3-8349-0268-3. - 2007, p. 445-470
|
Subject: | Produktmanagement | Product management | Präferenztheorie | Theory of preferences |
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