PR-Beratung : qualitative Analyse der Zusammenarbeit zwischen PR-Agenturen und Kunden
Reinhold Fuhrberg
| Year of publication: |
2010
|
|---|---|
| Authors: | Fuhrberg, Reinhold |
| Publisher: |
Konstanz : UVK-Verl.-Ges. |
| Subject: | Öffentlichkeitsarbeit | Public relations | Werbewirtschaft | Advertising industry | Kunden | Customers | Kooperation | Cooperation | Deutschland | Germany | PR-Beratung | PR-Agentur | Kunde |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 494 S. graph. Darst. 220 mm x 145 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Berlin, Freie Univ., Diss., 2009 |
| Notes: | Erscheint: Mai 2010 |
| ISBN: | 3-86764-247-8 ; 978-3-86764-247-7 |
| Classification: | Marketing ; Öffentlichkeit |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003916154