Projecting organizational identities
Year of publication: |
2007
|
---|---|
Authors: | Lerpold, Lin ; Ravasi, Davide ; Rekom, Johan van ; Soenen, Guillaume |
Published in: |
Organizational identity in practice. - London [u.a.] : Routledge, ISBN 0-415-39839-8. - 2007, p. 151-156
|
Subject: | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Markenimage | Brand image | Verhalten in Organisationen | Organizational behaviour |
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