Practising relationship marketing in southeast Asia : reducing uncertainty and improving performance
Year of publication: |
1998
|
---|---|
Authors: | Abramson, Neil Remington |
Other Persons: | Ai, Janet X. (contributor) |
Published in: |
Challenges and solutions for international marketing management. - Wiesbaden : Gabler. - 1998, p. 113-143
|
Subject: | Internationales Marketing | International marketing | Lieferantenmanagement | Supplier relationship management | Reputation | Wirtschaftssoziologie | Economic sociology | Unternehmensnetzwerk | Business network | Erfolgsfaktor | Success factor | Südostasien | Southeast Asia |
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