Extent: | XVIII, 250 S. graph. Darst. |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business. |
ISBN: | 978-0-415-80194-2 ; 0-415-80194-X ; 978-0-203-87510-0 ; 978-0-203-87510-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008729001