Practitioner and Customer Views of Advertising Creativity: Same Concept, Different Meaning?
Year of publication: |
2008
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Authors: | West, Douglas ; Kover, Arthur ; Caruana, Albert |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 37.2008, 4, p. 35-46
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