Practitioner and Customer Views of Advertising Creativity: Same Concept, Different Meaning?
| Year of publication: |
2008
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| Authors: | West, Douglas ; Kover, Arthur ; Caruana, Albert |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 37.2008, 4 (1.12.), p. 35-47
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