Practitioners' perceptions of marketing ; field evidence from a nordic country
Year of publication: |
2007
|
---|---|
Authors: | Helgesen, Øyvind |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 15.2007, 3, p. 181-194
|
Subject: | Marketing | Meinung | Opinion | Führungskräfte | Managers | Norwegen | Norway |
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