A pragmatic and holistic approach to strategic formulation through adopting balanced scorecard, SWOT analysis and blue ocean strategy - a case study of a consumer product manufacturer in China
L. C. Koo, Hannah Koo and Lewis Luk
Year of publication: |
2008
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Authors: | Koo, L. C. ; Koo, Hannah ; Luk, Lewis |
Published in: |
International journal of managerial and financial accounting. - Olney, Bucks. : Inderscience Publ., ISSN 1753-6715, ZDB-ID 24588179. - Vol. 1.2008/09, 2, p. 127-146
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