Praktisch-rationales Entscheiden im Marketing : [eine erkenntnistheoretische Analyse]
von Björn Stüwe
| Year of publication: |
2002
|
|---|---|
| Authors: | Stüwe, Björn |
| Publisher: |
[Köln] : Förderges. Produkt-Marketing |
| Subject: | Marketing | Entscheidungstheorie | Decision theory | Erkenntnistheorie | Epistemology | Theorie | Theory | Rationalismus | Rationalism | Entscheidungsprozess |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 364 S. graph. Darst. |
|---|---|
| Series: | Beiträge zum Produkt-Marketing. - Köln : Förderges. Produkt-Marketing, ISSN 0175-3568, ZDB-ID 194355-8. - Vol. 33 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Hochschulschrift ; Thesis |
| Language: | German |
| ISBN: | 3-922292-47-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001680795