Praxis der Marktforschung
Alternative title: | Marketing research practice <dt.> |
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Year of publication: |
1952
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Authors: | Gordon jr., William C. ; Ludeke, Herbert C. ; Partain, Lloyd E. ; Strohkarck, Frank C. ; Stuart, Douglas E. ; Watson, Alfred N. ; Wood, J. P. |
Other Persons: | Hobart, Donald M. (ed.) ; Hundhausen, Carl (ed.) |
Publisher: |
Essen : Girardet |
Subject: | Marktforschung | Vereinigte Staaten |
Description of contents: |
S. 155-362: Forschungsmethoden in der Curtis Publishing Company
Description [gbv.de]
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USER: a scale to measure use of market research
Menon, Anil, (1994)
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Leipelt, Detlef, (1992)
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Relationships between providers and users of market research : the role of personal trust
Moorman, Christine, (1993)
- More ...
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Hobart, Donald M., (1955)
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Wood, James Playsted, (2008)
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Smith, Clodus R., (1966)
- More ...