Profitable Kundenorientierung durch Customer Relationship Management (CRM) : wertvolle Kunden gewinnen, begeistern und dauerhaft binden
von Willy Schneider
| Year of publication: |
2008 ; 1. Aufl.
|
|---|---|
| Authors: | Schneider, Willy |
| Publisher: |
München : Oldenbourg |
| Subject: | Beziehungsmarketing | Relationship marketing | Lebenszyklus | Life cycle | Kundengewinnung | Customer acquisition | IT-gestütztes Marketing | Computer-assisted marketing | Kundenwert | Customer value | Theorie | Theory | Kundenmanagement | Kundenorientierung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | VIII, 161 S. graph. Darst. 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [141] - 155 |
| ISBN: | 3-486-58745-5 ; 978-3-486-58745-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003684405