Extent:
XVI, 279 S.
graph. Darst.
210 mm x 148 mm, 379 g
Series:
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. Bd. 53
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Thesis
Language: German
Thesis:
Zugl.: Münster, Univ., Diss., 2010
Notes:
Literaturverz. S. [235]-279
ISBN: 3-8300-5429-7 ; 978-3-8300-5429-0
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10008697240