Extent: | Online-Ressource v.: digital |
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Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Literaturangaben |
ISBN: | 978-3-8349-9269-7 ; 978-3-8349-0272-6 |
Other identifiers: | 10.1007/978-3-8349-9269-7 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013515200