Extent: | 1 Online-Ressource (42 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Forthcoming in Marketing Science Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 1, 2013 erstellt |
Classification: | C14 - Semiparametric and Nonparametric Methods ; C12 - Hypothesis Testing ; D83 - Search, Learning, Information and Knowledge ; G14 - Information and Market Efficiency; Event Studies ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013060109