Pre-school children and marketing communications
Christopher Preston
| Year of publication: |
September 2016
|
|---|---|
| Authors: | Preston, Christopher |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 40.2016, 5, p. 618-623
|
| Subject: | Child | qualitative | family | marketing | youth | Marketingmanagement | Marketing management | Jugendliche | Youth | Kinder | Children | Zielgruppe | Target group | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12307 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011620158