Engaging the right mindset in qualitative marketing research
Year of publication: |
2001
|
---|---|
Authors: | Nancarrow, Clive ; Barker, Andy ; Tiu Wright, Len |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 19.2001, 4, p. 236-243
|
Publisher: |
MCB UP Ltd |
Subject: | Market research | Qualitative techniques | Recruitment | Mindsets | Interviews |
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