Preannouncement messages : impetus for electronic word-of-mouth
Year of publication: |
2020
|
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Authors: | Zhang, Hao ; Choi, Yung Kyun |
Published in: |
Electronic word of mouth as a promotional technique : new insights from social media. - London : Routledge, ISBN 978-0-367-58476-4. - 2020, p. 54-70
|
Subject: | Virales Marketing | Viral marketing | Digitale Medien | Digital media | Markenartikel | Brand |
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